MUMBAI: The Social Network, the Facebook film reigned the North American box-office for the second straight weekend.
A couple of new films in the form of romantic comedy Life As We Know It and Secretariat failed to gain muster, with the former drawing in $14.6 million while the latter rounded out the top three positions with $12.6 million.
In comparison, The Social Network garnered $15.5 million. The film played in just under 2,800 locations to record a per-theatre average of around $5,600. Ticket sales dipped by about 30 per cent, a minimal drop by Hollywood standards from last week’s final haul of $22.4. In two weeks, The Social Network has roped in $46.1 million that Columbia said covers its production cost, putting the film on a solid path to profitability.
Warner Bros’ Life As We Know It, starring Katherine Heigl and Josh Duhamel drew in $14.6 million from 3,150 locations averaging over $4,600 per theatre, while Secretariat rounded up the weekend with $12.6 million from around 3,200 venues for $4,100 per theatre.
Last week’s No. 2 Legend of the Guardians: The Owls of Ga’Hoole slipped two steps to No. 4 spot with $7 million pushing its cumulative ticket sales to $39.4 million after two weeks.
At the No. 5 spot was horror master Wes Craven’s My Soul to Take in 3D. The film slashed its way to $6.9 million in ticket sales and a per-theatre average of around $2,700.