MUMBAI: Representatives of the Taiwanese film industry have thanked film fans for choosing to watch legitimate movies at the cinema, or at home with DVDs on TV or online through a new video trailer campaign launched on 1 August.

Film director Doze Niu, who made the film Monga appealed to people to do the right thing when he said, “Please support legitimate movies, not only for the sake of protecting the jobs of those who work in the movie industry, but also for the purpose of being able to enjoy many more touching movies.”

The video trailer also featured messages from a range of people who work in the Taiwanese film industry including cinema staff and veteran cinema projector operator, A-Kun and Motion Picture Association president and managing director Asia-Pacific Mike Ellis. Said Ellis, “This is a very worthwhile initiative which shows the industry‘s genuine appreciation for movie fans who make a choice to watch legitimate content.

Just by making that choice they are voting for a healthy film industry and that is beneficial to everyone: it’s good for protecting jobs in the film industry, including filmmakers and cinema staff, and it stimulates investment in more movies for movie fans to enjoy. I look forward to seeing more positive initiatives such as this in the future.”