Sarah Palin doc does mediocre biz

Sarah Palin doc does mediocre biz

MUMBAI: The Sarah Palin documentary The Undefeated opened in 10 theatres over the weekend. It grossed between $60,000 to $75,000 that denotes a per-screen average of $6,000 or $7,500. A screen average below $10,000 is considered mediocre.

The Undefeated, a documentary stitched together with a thousand sound bites is an entirely partisan account of Sarah Palin; it looking like a campaign film.

The Undefeated recalls how Palin lost the last election in which she ran and subsequently stepped down from her job as governor of Alaska before her term was up.

Set to have its theatrical runs next week in select houses nationwide, this will attract media attention.

Distributor ARC Entertainment and Cinedigm Entertainment rushed the documentary into digital-only theaters and relied on social media to market the film.
ARC said theatres in larger markets enjoyed per screen averages of nearly $10,000 on Saturday night.