MUMBAI: After a deal that Rentrak Corporation has entered into with Nielsen EDI, creating a box-office data service offering real-time measurement of theatrical box-office ticket sales across 90 per cent of the globe would become very easy.

The transaction is expected to close in the first quarter of 2010 subject to consultation with employee representative bodies and other regulatory requirements in certain jurisdictions.

Nielsen EDI parent, The Nielsen Company, will also enter into a long-term data licence agreement with Rentrak for continued access to certain box-office sales information for certain of its existing products and services that currently use or feature such data.

Nielsen EDI will be integrated into Rentrak‘s AMI division and its Box-Office Essentials business that currently captures theatrical box-office results from more than 50,000 theatre screens in 14 countries.

The transaction will allow the new company to provide box-office data for North America, the UK, Australia, Argentina, Brazil, France, Germany, Hong Kong, India, Japan, Korea, Mexico, Russia and Spain, to name a few.