MUMBAI: The Goldcrest Group has appointed industry veteran Penny Wolf as head of its sales and distribution business. The move comes as the company, one of the banner names in the British film industry, looks to strengthen its distribution activities.

Wolf, who took over the role on 1 September will be responsible for assembling a slate of feature films for the international market. She will also oversee the company‘s various sales and distribution activities for new titles.

Said Goldcrest executive director Nick Quested, "Penny‘s unquestionable experience, taste and contacts will provide the depth we need to rise to our distribution ambitions."

Wolf has been the former managing director of Peace Arch Entertainment Group. She later took the same role at HBO Films London. Titles she oversaw included Gus Van Sant‘s Palme d‘Or winner Elephant, the multi-Emmy and Golden Globe winner The Life and Death of Peter Sellers and Maria Full of Grace.

Most recently, she launched The Film Consultancy Partners, a London-based boutique practice providing distribution and finance advice for clients including Target Entertainment Group, Enlightenment Films, World 2000 and Uncommon Productions.