MUMBAI: Warner Bros. Entertainment is rebranding its in-house music label formerly known as New Line Records as WaterTower Music, it was announced Thursday.

The rebranding is designed to underscore that the label will support all divisions within Warners. WaterTower, led by Jason Linn, who created the old label in 2000, will begin operating under its new name with immediate effect.

He will report to Emmerich and Paul Broucek, president, music, Warner Bros. Pictures. 

Said Emmerich, "The notion of marketing music hand-in-hand with film has always been exciting to us. With both divisions now under the same umbrella, the sky is the limit.

"This is the vision Jason and I shared when we launched the label 10 years ago, and we‘re thrilled to be given this opportunity to expand within Warner Bros. and serve a multidivisional agenda."

The label recently earned a Grammy nomination for Harry Potter and the Half-Blood Prince, a Golden Globe nomination for best original score for The Informant! and a Broadcast Film Critics nomination for Sherlock Holmes. Additionally, WaterTower‘s upcoming soundtrack of Valentine‘s Day will feature Taylor Swift‘s new song Today Was a Fairytale that will be released on 9 February.