MUMBAI: Very soon, Fandango, the online movie tickets service, will allow consumers in places to buy tickets online and send them to their cell phones via a text or picture message.
The service will launch in New York, San Diego, Bakersfield, Calif., Sacramento, Calif., Dallas, Houston, New Jersey‘s Somerset County and Hawaii. Among participating theatres are Angelika Film Centers in New York, Dallas and Houston.
On arrival to the theatre, the bar code on the cell phone will be scanned by theatre ticket-checkers thus saving moviegoers the pain to print tickets at home.
Most mobile services will dish out the service, with a modest fee, it is understood.
Said Fandango COO Rick Butler, "Mobile ticket will be one more Fandango convenience that moviegoers will enjoy. Our cell phones are with us all the time, so what better way to ensure you have your movie ticket?"