MUMBAI: American filmmaker Morgan Spurlock‘s new film Pom Wonderful Presents: The Greatest Movie Ever Sold that exposes the pervasiveness of product placement on both the big and small screen will open the Hot Docs International Film Festival.

Spurlock, who took on the fast food industry with Super Size Me, is in talks with a chain for film and TV sponsorship in Pom Wonderful Presents: The Greatest Movie Ever Sold.

Spurlock’s film will open Hot Docs, the annual Toronto festival that screens documentaries from around the world, on28 April.

Executive director Chris McDonald announced a program of 199 documentaries to screen in 16 cinemas around Toronto. One of the innovations of this year‘s festival is that screenings will expand to many other neighbourhoods around the city.

The buzz films include Pirate Tapes, a documentary by a Somali Canadian who gets himself embedded with a Somali pirate gang. The murder of four Americans by Somali pirates last month has focused attention on the east African country which has not had a proper government for more than 20 years.