MUMBAI: Several Hollywood studios are in plans to double a 28-day delay on DVD rentals offered by Netflix and Coinstar‘s Redbox DVD rental kiosk operator, it is understood. Hollywood executives are discussing a postponment of 60 days from the time DVDs go on sale and studios continue to explore ways to bolster DVD sales and digital purchases.

The news comes after Kevin Tsujihara, president of Warner Bros. Home Entertainment, has been reported as saying that the studio is looking at lengthening the current 28 days delay.

Though it has not been detailed as to which studios may seek a longer delay, but highlighted that beyond Warner, Universal Pictures, part of Comcast-controlled NBCUniversal and News Corp.‘s Fox currently impose the 28-day rental window on Netflix and Redbox.

Coinstar CEO Paul Davis has reportedly said that the company has the option of buying DVDs elsewhere, but that it will continue to work with studios. "Some studios want a window and we try to work with them," he said. "There‘s a point to where it might not make sense."

It may be recalled that Redbox had announced last Thursday that it will raise DVD rental prices by 20 per cent per day.