Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India.
The distribution company began the next phase of the international release for the film by opening in a key territory, Taiwan, on 24 November 2017 across 73 screens, a record for an Indian film in the Chinese-speaking territory.
Vibha Chopra, head - Zee Studios International (film marketing, distribution and acquisition), said, “Content is what wins hearts worldwide and Secret Superstar, which is heavy on content, is proof of that. So much so that it is the widest Bollywood film release in Taiwan. We are happy to see how positively international markets are reacting to the film.”
After releasing across markets such as the UK, USA, Canada, Australia, Singapore, UAE, Pakistan, Turkey, Malta, Hungary, and the rest of the world, Secret Superstar is serving as a bellwether for Zee Studios International and Aamir Khan Productions.
“Given that Secret Superstar has connected with various audiences across the globe, we are excited to see how well the film does in the coming months in other territories as well,” she added.
In the movie, Wasim plays a teenage girl named Insia who dreams of becoming a singer. The film is about how she fulfils her dreams by keeping her identity hidden.