MUMBAI: It’s the coming together of a successful legacy studio and a new age creative production banner. Yash Raj Films (YRF) today announced that it is partnering with series producer Posham Pa Pictures to jointly develop and produce theatrical films beginning 2025.
YRF is known for several iconic films like Chandni, Kaala Patthar, Lamhe, Darr, Dilwale Dulhania Le Jayenge, Chak De! India, Dhoom and others. Posham Pa Pictures has been behind streaming series such as Netflix’s Kaala Paani, Mamla Legal Hai and Jaadugar and Disney+ Hotstar’s Home Shanti.
The partnership marks Posham Pa’s foray into theatrical films releases. YRF will provide it with the studio infrastructure and its strong distribution capabilities, which is the vision of Aditya Chopra – the son of YRF founder, the late Yash Chopra. The transformation of YRF from being just a producer to a studio is being led by the firm’s CEO Akshaye Widhani.
Said Widhani: “It is truly the coming together of similar creative minds that are constantly striving for excellence by pushing the content envelope. Posham Pa Pictures have shown that they know the pulse of the audience by giving us unique and incredibly fresh stories that have won them unanimous acclaim. Our partnership will now aim to create ground-breaking theatrical experiences for today’s audiences who are seeking out new and novel storytelling to engage, endorse & celebrate.”
Posham Pa was founded by partners Sameer Saxena, Amit Golani, Biswapati Sarkar and Saurabh Khanna.
“The coming together of YRF and Posham Pa Pictures throws open a world of exciting, unchartered creative possibilities,” said Saxena. “We are thrilled at the opportunity to jointly create theatrical experiences like never before with YRF and entertain the audience with unique, fresh stories.”
(Picture courtesy: Biswapati Sarkar's X account)