Mumbai: Film studio Yash Raj Films (YRF) is planning to enter the OTT space with the launch of its own streaming platform called YRF Entertainment, according to a report by PTI. The service will be helmed by YRF chairman and managing director Aditya Chopra and the firm has earmarked Rs 500 crore as an investment for the business venture.
The OTT service will host a library of more than 78 films produced by YRF including hits like "Dilwale Dulhania Le Jayenge," "Ek Tha Tiger," "Chak De India," "Rab Ne Bana Di Jodi," "Kabhi Alvida Naa Kehena," "Fanaa," and many more. Chopra has also been developing original content for the platform over the last two years.
In October, it was revealed that the studio had signed a deal with Amazon Prime Video for the digital release of four titles including "Bunty Aur Babli 2," "Prithviraj," "Shamshera," and "Jayeshbhai Jordaar." Reports indicate that the plans to launch its own streaming service will not affect licensing deals with other OTT players.
YRF Entertainment will compete with existing OTT players including Disney+ Hotstar, Amazon Prime Video, Netflix, Zee5, SonyLIV, and Voot. According to Ormax Media, an estimated 110 million are accessing paid content online. YRF Entertainment will join the burgeoning Indian OTT ecosystem which already has 40+ players.
