MUMBAI: Y-Films, which recently released its first film Luv Ka The End, has launched its fashion label called Y-Stuff.

The first collection from the label is inspired by Luv Ka The End with the clothing range capturing moments from the gory and bloody viral Teddy Series. It also echoes the rebellious spirit of the brand.

Speaking at the launch event of Y-Stuff, Y-Films creative and business Head Ashish Patil said, "You need not just see Y-Films... now you can wear it too."

The production house has tied up with the Loot stores for their clothes brand. Y-Stuff is also retailed online.