Mumbai: US based Superstar Xchange in collaboration with Tezos India and TZ APAC are set to launch Bollywood industry’s first non-fungible token (NFT) ahead of the theatrical release of Hindi film "Jhund."
Superstar Xchange will be dropping two NFTs representing two unique posters from the film "Jhund" on 3 and 4 March respectively and the worldwide NFT drops will happen on Superstar Xchange’s official website on both the days at 5 p.m IST. Each of the buyers of these two NFTs will own a piece of the movie via unique and exclusive movie posters, and these NFTs can then be traded in the secondary market and/or also be shared on social media platforms, said the statement.
Superstar Xchange is a NFT marketplace co-founded by Andrew Sternlight and renowned film producer Savita Raj Hiremath who has launched the film "Khosla Ka Ghosla." The platform is dedicated to publishing NFTs on the Indian film industry. The Superstar Xchange platform has been built on top of the Tezos blockchain.
“We are super excited and honoured to launch premium NFTs on Superstar Xchange for a big-ticket movie like 'Jhund' starring the legendary Amitabh Bachchan. Given that film NFTs range from old to new films, both innovation and creativity are critical for this domain; and furthermore, the concept and uniqueness of a digital asset make NFTs stand out as an art form,” said Superstar Xchange founder Savita Raj Hiremath.
“Through Superstar Xchange, we are crafting new opportunities for fans to connect with, even to participate in, the inspiring stories that stir our imaginations and shape our lives,” said Superstar Xchange co-founder Andrew Sternlight. “From an investment perspective, we expect our new creative digital asset class to offer its collectors strong, diversified returns.”
“We are delighted and proud to join hands as a supporting partner with Superstar Xchange for the ‘Jhund’ NFT project,” said Tezos India resident Om Malviya. “We truly believe that green NFTs with low carbon footprint are the future, and Tezos is the leader in this space. Being the leading force in terms of promoting the Tezos ecosystem in India, we at Tezos India foresee a huge potential for Tezos-based NFTs in the Indian film industry in the years to come.”
The film is directed by Nagraj Manjule of "Sairat" fame and features Amitabh Bachchan in the lead role. Produced by T-Series, Tandav Films Entertainment and Aatpat Films and distributed by Zee Studios, "Jhund" is slated for a worldwide release on 4 March. Inspired by a true story, the biographical film revolves around the life of a sports teacher Vijay Barse who took his slum soccer team to represent India in the Homeless World Cup held in Paris in 2015.
