MUMBAI: The Indian film industry has aggressively stepped up its fight against film piracy both at home and overseas.
Reliance Big Pictures has filed a FIR in Gaziabad against Galaxy Cinema for allegedly aiding piracy on DVD of 3 Idiots. The theatre is based in Kaushambi, on the outskirts of Delhi.
DVDs of 3 Idiots were traced in Delhi. Based on a technical information of ‘cap code marking‘ on each print, it was found out that the film was pirated at the Galaxy Cinema.
Said Reliance Big Pictures COO distribution Kamal Gianchandani, "Film piracy is not a victimless crime. Not only does piracy have a financial impact on Reliance Big Pictures, it negatively impacts jobs of people in the film industry and related businesses.
"We are committed to take a strong, proactive position in protecting copyrights, and are hopeful that our support of strong anti-piracy efforts will be instrumental in developing a growing and vibrant marketplace for Indian films."
Reliance Big Pictures has been aggressively involved in curbing piracy for their earlier films like Paa whereby they proactively conducted online, physical raids across key areas in association with the concerned authorities to secure and smoothen functioning of its both print and online rights. This helped curb piracy of the film in a big way.