MUMBAI: After Shotformat’s recently launched offline app store – Biscoot Aap Bazaar, Ram-Leela has become the first movie in the country to sell apps at the retail stores (Biscoot retail stores).

Biscoot Aap Bazaar stocks movies, music, apps and games that will now be available at retail stores across India.

Through Shotformats, one can watch Ram-Leela’s songs, video clips and the full-length movie right to consumers’ mobile screens through retails stores. Not only this, forthcoming films like R Rajkumar and Bullet Raja will also soon reach the 400 Biscoot retail outlets across Mumbai and 10, 000 retail outlets across India in a very short span after their launch.

Through this offline app store, people can access games, apps, music and latest legal, HD quality and superior sound movies in just a few weeks of the release for dirt cheap prices between Rs 5 to Rs 30. The Biscoot stores are a chain of already existing retail stores selling mobile recharge, accessories etc. The stores will also soon make available digital music cassettes of movies for mobile on the day of the music release. This new distribution chain of entertainment content will also add an additional revenue stream for the entertainment industry.