MUMBAI: Banking on rising theatrical revenues, PVR, one of India’s biggest multiplex chain, will launch its first 12 - Screen Superplex at Vegas Mall, Dwarka, New Delhi, on Monday.

The flagship property, biggest by PVR in India so far, will be launched in the presence of the starcast of the upcoming romantic action- Marjaavaan and Ajay Bijli, CMD, PVR Ltd, Sanjeev Kumar Bijli, JMD, PVR Ltd and Gautam Dutta, CEO, PVR Ltd. The multiplex will support all movie formats including IMAX and 4DX.

The launch of 12 - Screen Superplex at Dwarka will also take PVR a tad closer to its aim of achieving the target of 1000 movie screens in India under its chain. Earlier in August, PVR has reached the milestone of 800 screens after it launched a new three-screen property in Sri Ganganagar, Rajasthan. Currently, PVR is present in 69 Indian cities.

Multiplex business in India is booming despite the disruption caused by OTT in the M&E Industry. As per a recent report in ET, domestic theatrical revenues in India crossed the Rs 100 billion mark in 2018 and will continue to rise in the coming years.