NEW DELHI: For any business including films, there is need for the right revenue model which can give creativity a chance to breathe freely.

Speaking while inaugurating the Film Bazaar set up by the National Film Development Corporation to coincide with the Festival, Information and Broadcasting Minister Manish Tewari said creativity opens new vistas and makes people think and work towards better goals.

Tewari lauded the NFDC for ensuring visibility for another kind of cinema which would not be able to find distribution outlets. It had also helped film makers who ‘are not up the commercial curve’.

Goa chief minister Manohar Parrikar said the film Bazaar is perhaps the most important aspect of a film festival, and urged NFDC to take Indian cinema to international levels through its market.

Polish Culture Minister Bogdan Zdrojewski said India respected cinema in the same manner as the people in his country did, and used it to promote cultural values. Lauding IFFI as the most important film festival in Asia, he added that more and more Indian film personalities were now visiting his country and referred to the recent visit by megastar Amitabh Bachchan.

NFDC Chairman Ramesh Sippy said the Bazaar should be viewed with as much passion as filmmaking, and regretted that many filmmakers did not realise its importance. But he said that the popularity of the Film Bazaar here had spread to many countries and also to south Asia.

NFDC managing director Nina Lath Gupta referred to various sections including sessions with filmmakers, distributors, Co-Production Market and Screen Writers Labs and other events apart from film screenings at the Bazaar which will continue at the Mariott Resort till 24 November.