MUMBAI: TV broadcaster Multi Screen Media India - which runs TV channels Sony Entertainment, Sab, Pix, and Six - is going to the movies. The company has set up a new initiative under MSM Motion Pictures which is slated to produce a clutch of films under the banner.

The first film to get off the blocks is Bajate Raho, which it is co-producing in partnership with Eros International. The announcement of its new venture was made today in presence of the star cast of Bajate Raho at Versova Cinemax.

MSM COO N.P. Singh

"Multi Screen Media has been entertaining the audiences through its shows on television for the past 17 years. For us the time was apt for playing our role on the silver screen as well," announced MSM chief operating officer N.P. Singh.

MSM Motion Pictures has three more movies lined up for release by this year‘s end. "Three more projects are in production and pre-production phase. We have collaborated with different production houses for the same," added Singh.

Bajate Raho is a revenge comedy. "The other three movies, all mid budget, will be in the genre of comedy, romantic comedy and horror," he said.

The movie which promises to do away with formula movies has been directed by Shashant Shah of Dasvidaniya andChalo Dilli fame. "He was one more reason for us to co-produce the movie. He was a part of Sony Max ten years back. When we heard the script, it impressed upon us so much, that we decided to co-produce it along with Eros International."

MSM Motion Pictures, which is a division of MSM will be headed by CEO Manjit Singh and COO N.P Singh.

"After our successful stint in television space we were keen to expand our horizons and tap the growing movie business in India. We are focused to provide entertaining and engaging content by offering combination of big as well as medium budget films," said Manjit Singh.