MUMBAI: Leading Internet company Yahoo! India has announced its association with the Farhan Akhtar, Deepika Padukone starrer Karthik Calling Karthik (KCK).
As the exclusive online partner, Yahoo! India will host the film microsite http://kckcontest.yahoo.in/ and launch the ‘Love @ First Click‘ contest where users can submit their internet love stories.
The site features a Yahoo! Fan Group for Deepika and Farhan, besides a KCK Photo Gallery that has all the photographs and videos of the film.
Farhan and Deepika will choose the best love story and meet the winners in person. 50 lucky winners will also get KCK audio CD‘s signed by Farhan and Deepika.
Says Yahoo! India, director-marketing Nitin Mathur, "Today, relationships have found a whole new expression through the Internet. We are excited to partner with a film that showcases a contemporary love story with Internet as an integral part of building and managing relationships."