Mumbai: Kanakia Group’s Cineline India has re-entered the film exhibition industry with the launch of nine properties at prime locations across Maharashtra.

The nine locations of MovieMax Cinemas include Sion, Andheri, Goregaon, Kandivali, Mira Road in Mumbai; Eternity Mall and Wonder Mall in Thane; The Zone (Nashik), and Eternity Mall (Nagpur).

The group was also active in the same business back in 1997 with their brand name Cinemax. Recently the brand was rechristened as MovieMax. They have forayed back into the film exhibition business with the launch of their first nine premium cinemas across Maharashtra.

However, over the last two decades, the group established itself as a renowned real estate player in the MMRDA region.

Speaking on this new venture, Kanakia Group chairman Rasesh Kanakia said, “We have a very strong history in the movie exhibition industry and are ready to step back into the game as a strong and experienced player. We are committed to giving our audience a premium experience and aim to build our brand as a consumer-oriented service. With a strong foothold in Maharashtra, we will be looking for opportunities to expand pan India as well.”

The restrictions on theaters during the pandemic led to a striving period for the cinematic industry. However, the post-Covid era has given impetus to a huge demand for the film exhibition business. The film industry is witnessing a large pipeline of Hollywood, Bollywood, and regional content further strengthening the market. As restrictions have started lifting, the industry is booming with opportunity, and being a visionary and an organised player, Cineline India Ltd decided to tap into this opportunity so as to bring themselves in sync with consumer demand. 

According to a statement, Cineline India Ltd has plans to expand pan India.