MUMBAI: Great Grand Masti turns out to be one massive PJ; on its makers really, as the moviegoers rejected it from day one, show one. This is one film that fails to cash in on the brand equity built by its previous two installments, Masti and Grand Masti, both of which had fared reasonably well.

Lacking a single moment of fun and laughter, original or borrowed, the film opens to poor houses and ends its opening weekend with a poor 7.8 crore.

*The long wait by the exhibition trade, especially the multiplex chains who need to feed multiple screens at each property every week, finally fructifies with Salman Khan’s Eid ul Fitr release, Sultan. This Salman film also justifies the trade’s faith in his films.

Sultan was planned to release on the Eid day but, Eid falling one day later did not in any way affect the film’s opening day draw, which was also thanks partly to an unprecedented advance booking and also to enhanced admission rates as the film closed its day one with 36.54 crore. It went ahead to end its five day extended weekend with 180.36 crore and the nine day week with 229.16 crore mark.

The film maintained well in its second week, which is as good as an open week with virtually no opposition from the solo release of the week, Great Grand Masti. It has added 34.07 crore during its second weekend to take its 12 day tally to 263.23 crore.

Rest of the inconsequential films, released during the Ramzan month and before that, have generally been losers.