Ayushmann Khurrana, the multi-faceted actor, singer, composer has been roped in as the brand ambassador for Blaupunkt India, the Germany based leading car infotainment brand.

The brand that epitomises quality, contemporary style, innovation and superior sound, was looking for a face in India that would personify these core values.

Taking this association a step further, Blaupunkt is the official sound partner of Ayushmann’s new soft rock love ballad single “O Heeriye!’ in which he is seen using Blaupunkt’s recently launched premium headphones - Style.

“My association with Blaupunkt goes back a long way, my first music system was a Blaupunkt and to now partner with the brand, is an honour. Music is an integral part of my life and Blaupunkt’s premium sound takes the music experience to a very different level - be it in the car or at home. For me, quality and innovation play an equally important role, which is reflected in every product of the Blaupunkt range,” said Ayushmann Khurrana.

Commenting on the same, Blaupunkt India marketing head Preeti Bakshi said, “AYK and Blaupunkt are both recognised for great music, innovation, and cool style. We are very excited to partner with Ayushmann and together we will further accelerate the connect of Blaupunkt products with Indian youth and young at heart.”