Mumbai: Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad.

We all know the pulls and pushes of today’s busy lives and this 30-second ad film captures the essence in a way that each one of us will be able to relate to.

Shot by Illusionist Films, Mumbai, the TVC showcases a simple yet engaging tale about how the Tailor Masterji relies on the Usha sewing machine to power his creativity with confidence in order to cater to the never-ending demands of today’s customers.

The overall narrative is straightforward and fun showing the quintessential masterji and his assistant navigate the whims of an insatiable customer with elan. A young girl is excitedly asking for multiple style elements she would like incorporated into the two outfits she wants tailored for a party in “four days”. Will the outfits be ready on time, she wants to know. Ho jaayega, says masterji, secure in the knowledge they have the trusted Usha Sewing Machine, a gadget that will make meeting deadlines a breeze.

Everyone’s smiling and the world is a happy place again!