Mumbai: Canva, a visual communication platform, has launched 12 short ad films as part of its 'Dil Se, Design Tak' campaign in India.
The campaign features 'Hysterical Historical Café,' a concept that transports Indian audiences to a world where historical figures face modern challenges, showcasing Canva's capabilities. Set in a café where different eras converge, the ad films depict characters like Christopher Columbus using the magic eraser, the Wright Brothers using magic design, and a knight creating a business idea with magic media. These films highlight Canva’s user-friendly tools in a humorous way, demonstrating their application in everyday scenarios.
Conceptualised with OML Entertainment, the campaign illustrates how anyone, from individuals and solopreneurs to businesses, can easily create visual content on Canva. The campaign uses a multi-channel approach, including TV, to reach a broad audience of consumers, professionals, enterprises, students, and creators.
“We’re thrilled to introduce the ‘Hysterical Historical Café’, a set of quick-witted ad-films that perfectly encapsulate Canva’s commitment to simplifying visual communication and making it more accessible,” said Canva India growth and marketing lead Chandrika Deb. “By blending humor with practicality, our goal is to highlight Canva’s many use-cases as a versatile visual communications platform empowering everyone from individuals to small and large enterprises in India to unleash their creativity. As a part of our ‘Dil Se, Design Tak’ campaign, we aim to connect with over 100 million active internet users and build deeper resonance for Canva in the Indian market.”
“Working on Canva has been a wild creative ride for all of us at Only Much Louder. Our unique ‘Brands As Creators’ framework is all about turning brands into storytellers that can truly entertain in order to connect with audiences. With a sharp comedy writer like Manaswi Mohata on board, we knew we could push the envelope. When we set out to show how Canva makes design accessible to everyone, we figured, why limit "everyone" to just us everyday humans? Why not dinosaurs, mammoths, queens, Nobel Prize winners, and even our prehistoric ancestors? The fun was in exaggerating not just with words, but with over-the-top setups. Honestly, we couldn’t have pulled it off without the trust and conviction of our incredible partners at Canva who didn’t just tolerate our craziness, but encouraged us to go even wilder!" said Only Much Louder SVP & executive creative director Manav Parekh.
Launched recently, Canva’s latest brand campaign, ‘Dil Se, Design Tak’, highlights the power of using Canva to transform ideas into reality; encouraging individuals from small to large enterprises to express their creativity at work. India has quickly emerged as Canva's fifth-largest market, experiencing remarkable growth in 2023.
