MUMBIAI: Trupti Prabhu Roy, a PR dynamo with a trophy cabinet bursting with awards, has plugged into Greaves Electric Mobility as the company’s  new lead for corporate communications. Roy, known for her electrifying campaigns and crisis-busting prowess, is set to steer the e-mobility giant's communications, with a particular focus on its upcoming IPO.

Roy, whose LinkedIn profile reads like a PR hall of fame, joins Greaves Electric Mobility after a stint as deputy general manager at Greaves Cotton Ltd. Her impressive CV also includes a four-year stint at Six Degrees BCW, where she led campaigns for tech and automotive giants like Ather Energy, JFrog, and ThoughtSpot.

"Managing communications for all brands under Greaves Electric Mobility, including Ampere and Greaves 3W, and leading strategic messaging and IPO communication efforts," is how Roy describes her new role. A proper plateful, even for a seasoned pro.