Mumbai: Nikon India on Wednesday appointed First Partners as its brand communications (PR) consultancy. The mandate spans strategic counsel, media relations and integrated campaign management for the optics & imaging leader in India.

Commenting on the win, First Partners founding partner Atul Ahluwalia said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling across traditional and new media platforms. We are looking forward to a strong and long-standing partnership with Nikon India.”

Commenting on the engagement, Nikon India managing director Sajjan Kumar said, “Nikon has historically exceeded consumer expectations by offering products that meet the highest levels of reliability and precision. At this point in time, as we endeavour to take the business to new heights, we are glad to be associating with First Partners and are looking forward to working with their dynamic team of communication experts.”

Nikon India is a 100 per cent subsidiary of Nikon Corp, leaders in imaging technology headquartered in Gurgaon, with branch offices in Mumbai, Kolkata, Bengaluru, and Delhi. The Nikon Imaging includes the Nikon Mirrorless Z series, Nikon D-SLR, the Nikon COOLPIX, and a range of NIKKOR lenses & accessories.