MUMBAI: Started a year ago on World Environment Day, Bisleri’s “Bottles for Change” is a noble cause aimed towards fighting the big but unavoidable menace of plastic waste in the country. Since its inception, the programme has conducted over 200 plastic recycling awareness and collection drives and workshops in corporate offices, housing societies, schools, colleges and other institutions, malls, festive & social gatherings, events, etc., just within Mumbai.

With over, 4,800 tonnes of plastic recycled by Bisleri, the ‘Bottles For Change’ programme has reached out and successfully engaged 15,00,000 citizens, 600 housing societies, 150 corporates, 400 hotels and restaurants, and 200 schools.

And a lot more is in store as the brand envisions to take it further, to even more cities including metropolitans like Delhi and spread awareness about effective recycling of the waste.

On the World Environment Day Special episode of Indiantelevision.com’s Podcast ‘Media Minds’, Bisleri director marketing and OSR Anjana Ghosh reveals more about the campaign and how it is bringing about a substantial change in the ecosystem.

She says that the campaign has not been designed to promote Bisleri or gain any corporate benefits but to genuinely raise awareness around the pressing topic of plastic waste. The programme, in fact, will be launched across the country without Bisleri’s name associated with it.

For marketing the same, the brand will soon be taking over social media and other platforms to get more stakeholders—who are the people in the whole chain of manufacturing, using, picking, and recycling plastic—on board.

Listen to the complete discussion here: