Mumbai: Pernod Ricard has announced its official partnership with Paris Saint-Germain. This new global partnership, the first of its kind for Pernod Ricard, will feature the entire portfolio of the group's premium brands. The four-year agreement is set to begin this 24/25 season and will span across PSG's professional teams; men’s and women’s football as the official partner and handball, as an official provider.

Pernod Ricard has been the official wine and spirits provider for PSG's hospitality program for over a decade. With more than 218 million followers worldwide, PSG is a global club and iconic brand, ranked third in Deloitte's Money League. Pernod Ricard is now a worldwide official partner and will exclusively supply champagne and spirits for the club, gaining dedicated visibility, communications rights, and the opportunity to create tailored experiences.

This partnership brings together two globally recognized brands with a shared mission to celebrate victories, sportsmanship, and human connections. Together, they will create on-the-ground experiences that reflect the values of French savoir-faire and culture on a global scale.

Pernod Ricard EVP global brands Philippe Guettat said, “In recent weeks the whole world has observed how sport is about audacity, passion, and coming together; values that fully resonate with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we want to celebrate the beauty of togetherness and achievement, through the magic of sport. We will be cheering on PSG and their great ambitions for the upcoming seasons.

Paris Saint-Germain director of partnerships and sponsorships Nicola Ibbetson said, “We are delighted to collaborate with Pernod Ricard, a prestigious partner that embodies the same passion for excellence, conviviality, and elegance as Paris Saint-Germain. This partnership is a perfect synergy, where each brand enhances the other, and together, we will elevate the PSG and Pernod Ricard experience to new heights on the international stage.”