MUMBAI: Parle Products has announced its association with CCL- 'Celebrity Cricket League' which brings together India's most popular hobbies- Cricket and Films.

 
The fifth edition of this popular celebrity sporting series will see the participation of eight teams; Mumbai Heroes, Telugu Warriors, Bhojpuri Dabanggs, Kerala Strikers, Bengal Tigers, Veer Marathi, Karnataka Bulldozers, and Chennai Rhinos competing on the field of Cricket.
 
The Celebrity Cricket League is a non-professional league that brings together celebrities from the Entertainment Industry and has evolved into a huge rage amongst viewers.  Parle Products will present consumers an enhanced experience at the celebrated event which includes a specially minted coin which will be used for all coin-toss for each match. In addition to this, Parle will also have branding across all the stadiums including branded score cards.
 
Speaking about the association,  Parle Products deputy manager marketing Mayank Shah said, "In India, cricket and films are religion, CCL is fusion of both. This makes it a perfect platform for us to connect with our audience. The T20 format of CCL gels perfectly with our brand Parle 20-20 cookies and will establish an instant connect with our target audience"
 
In keeping with the exciting spirit of the league, Parle Products aims to engage the young audiences and create unforgettable moments with them at the Celebrity Cricket League 5' that will commence on Saturday 10 January 2015.