MUMBAI: In a recent development,  Zomato has appointed Rohithari Rajan as business head, global ad sales. Prior to joining Zomato, Rajan was leading Egon Zehnder digital practice in the Asia Pacific, and consumer, retail and media practice in India.

Earlier Rajan was a principal in the New Delhi office of the international consulting firm Bain and Company, where he advised clients across consumer products, private equity, telecom, and industrial goods in organisational and growth strategy, go-to-market strategy, and new business development. 

Zomato Founder and CEO Deepinder Goyal said, "I worked with Rohit while I was at Bain, and learned a lot from him in my time there. Rohit has played an instrumental role in driving growth at all of the previous organisations he's been at, and we’re thrilled to leverage his knowledge and experience to strengthen our ad sales business globally.”

Commenting on his new role, Zomato global head, ad sales Rohithari Rajan says, "Zomato is arguably one of the most resilient and innovative companies in its space. I’m delighted to be a part of Zomato and look forward to working with this team towards our mission of delivering better food to more people across the world.”

Rohit is an MBA from the Indian Institute of Management Ahmedabad, and studied economics at Delhi University. He is also the author of IIM-Ganjdundwara, a short novel based in rural India

Rajan has also spent six years at Hindustan Unilever, where he helped set up Shakti, a business initiative that doubled Unilever's direct reach in rural India. As a rural business specialist, he also worked with the United Nations Development Program in New York, developing a toolkit for pro-poor business models to deliver development goods in low-income regions, and helping the UNDP formulate its strategy for private sector engagement.