Mumbai: FMCG personal care brand WOW Skin Science on Monday announced the appointment of Kiran Kumar as vice president of the supply chain.

Kumar will play a pivotal role in managing the end-to-end supply chain of Body Cupid Pvt Ltd. His responsibilities will also include production and distribution planning, warehousing, logistics, and procurement.

In his career spanning 18 years, Kumar has worked as senior instock manager at Cloudtail, an Amazon joint venture. He has also lent his expertise as manager- supply chain at Marico where he handled various roles across manufacturing, procurement, distribution planning, new product development, project management, modern trade, and e-commerce supply chain management.

WOW Skin Science, co-founder, Manish Chowdhary said, “I am pleased to welcome Kiran Kumar to the WOW family. With his vast experience and expertise in logistics, warehousing, and vendor management, we aim at capitalising and redefining our product journey efficiently and economically, thus setting a new paradigm of growth and development.”  

Speaking about his new role, Kumar said, “Supply chain management plays a pivotal role in the growth of every D2C brand. An end-to-end operation is managed from the time the product is manufactured to the time it gets delivered to the end consumer. This journey is seamless and coherent with an aim of a 96-97 per cent service level coupled with the minimum total delivery cost. It is often said that ‘First impression is the last impression’ and my responsibility will be to amplify this impression by ensuring that the right product reaches the right consumer with the right packaging.”