Mumbai: Personal care brand WOW Skin Science has roped in Deepika Sabharwal Tewari as its chief brand officer.

Deepika will be responsible for driving brand strategy, digital content & communication, and product category for WOW Skin Science, Shaving Station, Body Cupid, and Nature Derma. She will focus on strengthening the brands in India and will drive deep consumer engagement across all channels, the brand said in a statement.

Deepika comes with a rich blend of experience in brand building, marketing, communication, and business roles across multiple industry and consumer segments. Prior to WOW, she was associated with Tanishq as chief marketing officer where she led the e-commerce business of the jewellery brand and also managed Mia and Goldplus. Her past stints also include Ogilvy India where she was a senior business head for brands like Asian Paints, Ponds, Gujarat Tourism, and Hutch.

“We warmly welcome Deepika to the WOW family," said WOW Skin Science co-founder Manish Chowdhary. "With her extensive experience in building brands and consumer segments, we believe that she will truly help WOW reach the next stage of our growth journey. Rooted in Indian ethos and culture, the brand aims to bring a piece of India to every consumer in the personal care and wellness space. We are a digital-first brand that has grown across channels and markets but we believe that the best is yet to come.”

“The essence to building a great brand and a great business is in the art of storytelling and WOW Skin Science is a great storyteller that focuses on natural & toxin-free bases and brings to everyone a sustainable approach with its product portfolio," said Deepika. "I look forward to this journey of growth and innovation across India and the international market, paving the way for WOW Skin Science to become the global Indian brand.”