Mumbai: Hyperlocal news platform - Way2News has appointed Mansi Shah as region head – west to enhance its leadership and strengthen its presence in western India. With over 18 years of experience in media and advertising sales, Mansi will lead the company's monetisation strategies and establish key brand partnerships to drive growth in the region.
Her appointment is timely as Way2News seeks to meet the rising demand for hyperlocal content across India. The platform aims to strengthen its relationships with advertisers and brands. Mansi's background in media sales, especially in Hindi-speaking and regional language markets, makes her well-suited to develop innovative advertising solutions that engage local audiences and ensure Way2News remains a preferred platform for brands aiming to connect with consumers.
Way2News founder & CEO Raju Vanapala said, "We are thrilled to welcome Mansi to our team. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in our ability to strengthen our presence and enhance our offerings to advertisers in the region.”
Shah said, "I am excited to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News offers a unique opportunity for brands to engage deeply with local audiences, and I look forward to leveraging my experience to drive the platform’s growth in the Western region. Together, we will create impactful advertising solutions that resonate with regional consumers and help brands build meaningful connections with their target audiences."
Before joining Way2News, Mansi served as director of ad sales at Viacom18 Media for over 12 years, where she was instrumental in driving revenue for major television properties, including Bigg Boss, The Kapil Sharma Show, and Khatron Ke Khiladi. Her experience includes managing ad sales across various media platforms, from Hindi GECs to regional channels like Colors Marathi, Colors Gujarati, and Nickelodeon. With her skills in developing advertising strategies, managing large accounts, and leading teams, Mansi will be crucial in supporting Way2News' expansion efforts.
