NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital businesses and agency growth in the region.

Mehra had joined 22feet Tribal Worldwide in 2018, from Cheil Worldwide, as lead - digital strategy and was soon promoted to the position of branch head - north. During his two-year-long stint at Cheil, he handled brands like Jet Airways, Grant's Whisky, Bata and Monkey Shoulder, and led various projects involving digital brand strategy/planning for Samsung India, across categories like HHP (handheld products), wearables, digital services and e-commerce.

Mehra has earlier worked with companies like SimpliFlying, Bite, and Spiider Digital. He is a Haas School of Business, University of California alumnus and holds degrees from IMI and  IIPM.