MUMBAI Edelman India announced the appointment of Vinod Moorthy as director of Rediffusion/Edelman, effective immediately. Moorthy takes over from Jimmy Mogal who moves into a senior advisory role at Edelman India. Based in Mumbai, Moorthy will take charge of the Tata business reporting to Edelman India, MD Rakesh Thukral.

“With Vinod’s appointment, we are further strengthening our leadership team at Rediffusion/Edelman,” said Thukral. “Vinod brings years of knowledge and experience in driving corporate reputation campaigns for major companies which will further elevate our offerings. Jimmy has played a key role over the last year in spearheading the team and will continue to play a strategic role at Edelman India.”

Rediffusion Y&R MD and chairman Diwan Arun Anand said, “We welcome Vinod’s addition to the team handling our Tata mandate. I am confident that with his multifaceted experience he will add substantial value to our offering to the client.”

Moorthy joins Rediffusion/Edelman from H+K Strategies where he was the North India senior vice president and APAC Corporate practice lead. Prior to this, he served at Ketchum Sampark, Good Relations India Limited (GRI) and a stint heading GCI, the PR Division of Grey Worldwide as its general manager.