MUMBAI: Creative agency of the MullenLowe Lintas Group, Mullen Lintas, has appointed Vikas Mehta as its new CEO. He will operate out of the company’s Mumbai office.

Mehta takes this role from Virat Tandon, who was recently elevated to the position of group CEO, MullenLowe Lintas Group.

Mehta comes with an experience of nearly two decades and has spent over 12 years with the global MullenLowe Group, working in multiple countries across the Asia-Pacific region. He started working for the company in India in 2013 and played several roles including group chief marketing officer, head of the digital and president—group marketing services. His last assignment was to set up the omnichannel creative agency, PointNine Lintas, which he ran as CEO until its merger with Lowe Lintas, announced last week.