MUMBAI: Viacom International Media Networks (VIMN) Asia has appointed Lee Shin Yng as chief financial officer (CFO).

In this position, Yng will be based in Singapore, and reports directly to VIMN Asia COO Tan Chee Kiat.

With 16 years of accounting and finance experience, Yng was mostly recently the finance director for Greater China at Added Value Limited, a part of the WPP Group.

She will drive Asia’s financial strategies and performance and will be responsible for the company’s financial reporting and planning. Yng will also serve as a business partner to VIMN Asia EVP and MD Mark Whitehead and Kiat, providing financial guidance and counsel on the company’s strategic direction.

“Shin Yng’s extensive regional experience and acute financial acumen provide her with a deep understanding of the Asian markets we operate in, making her well prepared to take up this important leadership of Asia’s financial operations,” said Kiat. “I am confident she will help build upon the strong progress we have made over the past year, to help make many contributions to further VIMN Asia’s success in the future.”

Prior to Added Value Limited, she spent seven years with the Reed Elsevier Group where she last served as the finance director for Greater China in the LexisNexis division of the Group. Her previous assignments included holding office as the financial controller for China within the same division and as the business controller for Asia Pacific and Japan in the Elsevier division.

She previously held roles in public listed companies such as Neptune Orient Line Ltd and United Overseas Bank.