Mumbai: uKnowva, a flagship product of Convergence Services, announced the appointment of Bistriti Poddar as chief communication officer. Poddar will become a member of uKnowva's executive team and lead the development, advancement and execution of the company’s communications and public affairs strategy.
“As we continue to grow, communications and content marketing are becoming increasingly critical to how we shape our culture, brand, products and overall business both internally and externally," said uKnowva founder and CEO Vicky Jain. "The appointment of our first chief communication officer (CCO) signals the investment we're making to increase our impact and showcase how we help our customers meet their digital transformation needs in more places.”
“We are thrilled to bring Bristriti's proven success and experience to the uKnowva team as we enter our next phase. Bistriti embodies the entrepreneurial spirit that uKnowva was founded upon and will leverage her strong communications experience to develop and drive our corporate, brand, product and internal communications,” he further said.
Having worked with companies as diverse as start-ups to conglomerates like Havas Media, TATA AIA and Bewakoof.com, Poddar holds rich experience in copywriting, content creation and strategy, team mentoring, social media and PR. With an extensive experience of ten plus years she has worked on diverse workshops, training modules, content and social media strategies and motivational sessions.
On her appointment, Bistriti Poddar said, “There is no more exciting industry to be in than technology and I’m thrilled to be a part of the uKnowva team as we continue to grow. We have ambitious plans to bring more value to our fast growth and global tech clients. With a meteoric rise in growth over the last few months and seemingly unlimited opportunity in front of uKnowva, it's a unique and exciting time to take on the CCO role.”
Poddar holds a graduation degree in Geography Honours from Delhi University and MSc in Tourism Management. She is a four-time TEDx speaker and has been featured on numerous news and radio shows like ET NOW Leaders of Tomorrow and Radio City to name a few.
