MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO.

Spatial Access co-founder and chairperson Meenakshi Menon is excited about the transformation that is under way. She says: “As media moves into a new era of complexity, Spatial Access, under the new leadership, will simplify it for its clients with custom solutions, many of which will be first time in the industry. With Vineet (Sodhani)’s strong background in research and strategy, we will provide valuable insights, a lot of it in the public domain, so that the industry gets more value.”

Sodhani has two decades' experience in media strategy, sales and marketing in India and the US. In the past, he has worked for Times Television Network, Starcom Mediavest Group, Hansa Research Group, AC Nielsen and ORG-MARG. In 2012, he co-authored Guide to Indian Markets and is presently working on his second book.

Sodhani says: “Spatial Access has that rare combination of a great customer and knowledge base. This strength will be used to drive value for every rupee spent on advertising, be it ATL, BTL or digital. We will raise some critical questions, for example, transparency, ROI and wastage."