Mumbai: Homegrown D2C kitchenware startup The Indus Valley has strengthened its leadership team with the appointment of Khalid Kamal Rumi as chief marketing officer.
Khalid has moved from Impex (KCM Appliances), where he held the P&L responsibility for India business as vice president of marketing & strategy of the company. Prior to Impex, he worked for V-Guard Industries – corporate strategy, Cognizant – management consulting, SAP Labs, and Accenture.
Founded in 2016, The Indus Valley offers a range of ‘healthy and toxin-free' kitchenware. The brand aspires to provide compelling alternatives to health-compromising kitchenware products, made of unsafe metals, adulterated alloys, and chemically-loaded harmful coatings.
“In a post-pandemic world, we couldn’t be more grateful for the support our patronising customers have shown us," commented The Indus Valley CEO Jagadeesh Kumar. "But, with so much support, also comes great responsibility, towards fulfilling our mission to disrupt the fragmented, heavily commoditised, and innovation stagnated kitchenware industry, with our healthy cookware range. This is why, we’re very pleased to have Khalid onboard, as he leads the brand onward while staying focused and driven to deliver success at scale."
Khalid is an alumnus of IIM Indore with over 12 years of professional experience spanning marketing, brand & category management, corporate strategy, and management consulting. His vast exposure to businesses, clients, and teams in the US, Australia, Germany, the UK, the Philippines, and India.
"The brand has the health and well-being of its customers as its raison d'être. This resonates with my own personal values, and surely appeals to the millions in the country, who are aspiring to lead healthier and sustainable lifestyles," said Khalid Kamal Rumi, on his decision to join the startup. "What I love most is that the brand takes inspiration from the wisdom of our ancient traditions in India and globally, while simultaneously embracing advancements in modern science & technology that protect, promote, and boost health. I am very glad and extremely honoured to have been presented this position and look forward to leading the team of brilliant minds at The Indus Valley."
