Mumbai: Homegrown women’s branded apparel company and the name behind brands like W, Aurelia, and Wishful, TCNS Clothing has announced the appointment of Puneet Sewra as chief marketing officer.

In his new role, Sewra will spearhead the overall brand management and strategy for the organisation. He will create a stronger brand identity for each brand to ensure that it becomes the most loved brand by the consumer, said the company in a statement.

An alumnus of IIM Calcutta, Sewra is a seasoned marketer who commands more than 17 years of marketing experience to lead consumer-driven brands like Reebok (adidas Group), TAG Heuer (LVMH swiss manufactures), and Lodha Group. He has witnessed and contributed to the growth of various retail businesses in the country and is responsible for many breakthrough marketing innovations.