Mumbai: The Tata Group has roped in Akash Banerji to lead the content and entertainment vertical of Tata Neu app. Tata Digital unveiled its much-anticipated super app Tata Neu earlier this week.

In this role, Banerji will oversee the entire content vertical, including P&L, product, content creation, and marketing at Tata Neu, as per media reports.

Banerji was previously leading marketing for Amazon’s mobile business vertical, having joined the organisation in August 2020.

Prior to Amazon, he worked with Viacom18's OTT platform Voot. He was with Viacom18 for five years.

Banerji has more than eighteen years of experience in the technology, marketing, sales/distribution & P&L domains with consumer centric MNCs.

He served in multiple industries across digital video (Hotstar & Voot), e-commerce (Prime), Slsports (Star Sports) & entertainment (Star Plus) broadcast & CPG (Pepsi, Marico).