MUMBAI: After successfully launching Home Entertainment Services by Sony DADC in India, Rajat Kakar has been elevated as the managing director of Sony DADC India, reporting in to Sony DADC International president Dietmar Tanzer.

Kakar replaces CK Sunny, who joined the company in 1997 at a time when the audio cassette business was the prevailing format and had steered the manufacturing unit through the advent of compact discs and eventually into Blu-ray disc.

In his new role, Kakar will oversee the Sony DADC manufacturing and distribution unit operations in addition to the licensee business. Core to his new responsibilities, Kakar will provide strategic guidance to the company’s existing portfolio and expand the current verticals while exploring growth opportunities for the company in India.

Kakar joined the company in 2012 as the business head for its licensee business. Under his leadership, the home entertainment business portfolio expanded in a very short span of time, making it the biggest entertainment licensing and distribution entity in India. Under his guidance Home Entertainment Services by Sony DADC entered into exclusive home video marketing and distribution for major Hollywood studios like Sony Pictures Home Entertainment, Warner Home Video, Walt Disney Studios Home Entertainment and National Geographic in India.

He also expanded the music portfolio encompassing Sony Music, Warner Music, Zee Music, Times Music and Saregama content in the music vertical for exploitation across all physical formats.

“I look forward to this new opportunity. We are a company that provides end-to-end solution for any entertainment media company and we hope to consolidate this further with the hallmark Sony service and geographical footprint that we offer – both to our current and potential partners,” he said.