NEW DELHI: Avinash Shenoy has joined Tilt Brand Solutions as senior business director. He makes the move from Social Beat, where he was last serving as lead – business development and growth.

At Social Beat, Shenoy was leading growth, focusing on brand strategy for business building communication, digital marketing, creative strategy, content marketing, and process control.

Shenoy has over two decades of experience in advertising, brand management and marketing communications. In the past, he has worked with Pepsico and Reliance Capital and worked on execution of strategies for various marquee brands. On the agency side, he has managed key personal care brands for Unilever ads at Lowe and was part of a popular online jewellery brand where he worked towards delivering their growth hacking and digital marketing initiatives. Shenoy has also been associated with Famous Innovations, Publicis Groupe and Grey Worldwide.

Tilt Brand Solutions was launched by former MullenLowe Lintas group CEO Joseph George in 2018.