MUMBAI: L&K Saatchi & Saatchi has appointed Snehasis Bose as senior vice president, planning.

He will be operating from the Delhi office.

Commenting on the appointment, L&K Saatchi & Saatchi chief strategy officer and managing partner Sandhya Srinivasan said, “We have been looking forward to strengthening our core competence, the strategic & knowledge discipline at L&K Saatchi & Saatchi. Snehasis fits in snugly into our culture which marries creative planning with business results. As the Head of Planning in our Delhi office he will not just drive the growth for brands & businesses there but also lead some inspiring initiatives that are national. We are really delighted have him on board to continue building our desire to stay audacious.”

On his appointment Bose said, “Challengers, upstarts, cannot-be-explained, winners are some of the adjectives I had heard about L&K | Saatchi & Saatchi. And then they offered me an opportunity to experience this befuddling combination from the inside. I said ‘Yes!’’

Bose comes with a rich experience of 18 years, and has worked with eminent agency networks like D Y Works (Formerly DMA networks), PQR Mumbai, Publicis Ambience, McCann, JWT Kolkata, Bates Kolkata and Contract Advertising. Over the years Snehasis has lead key projects like Tata Docomo, Pepsi, Airtel, Fidelity Mutual Funds and many other renowned brands.