MUMBAI: Fresh meat and seafood brand Licious has brought on Simeran Bhasin as VP - brands and new ventures. The Bengaluru-based company aims to focus on pan-India expansion and strategic growth, while strengthening its brand value and brand equity.

Bhasin has a proven track record for delivering innovation and growth to the brands she leads. As vice president – brands and new ventures, she will spearhead new business ventures as well as drive brand strategy and integrated marketing along with Licious’ chief business officer Meghna Apparao. With over 20 years of experience, Bhasin has held key business roles in marketing, sales and innovation roles across companies like Titan where she was the head of marketing and retail for Fastrack, Wildcraft where she was the CMO. In 2016, she donned the hat of an entrepreneur and founded India’s first young girl focused innerwear brand – Brag.

“At Licious, we are not just building a brand but upgrading an entire ecosystem,” said Bhasin. “In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, Licious stands out with its brand commitment. Its growth is not just driven by new markets and products, but its consistent repeat order rate of 90 per cent since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values and offerings across markets.”

“It is a pleasure to welcome Simeran at Licious. Her extensive professional experience and unparalleled expertise in brand building is truly impressive,” said Licious HR head Naveen Kumar Nerlaje. “Licious is at an inflection point and we are looking up to her able leadership to take the brand narrative to the next level. This will be in alignment with our pan-India expansion and our vision to make Licious the most-loved meat brand in India, especially among quality-conscious Indians,” he added.