Mumbai: Lowe Lintas has announced the appointment of Shayondeep Pal as a regional creative officer. Pal will work out of the agency’s Bangalore office and manage some of the flagship brands of the agency from the South region. The appointment is effective immediately, the agency said in a statement.

Most recently, he led the creative campaigns for Surf Excel, Wheel, Vim, UltraTech and Nestle EveryDay. In his new role, Pal will strengthen the creative output of the agency’s Bangalore office working on brands like Tanishq, Swiggy, Unacademy and Fastrack, among others.

In this role, Pal will report to Lowe Lintas CCO Sagar Kapoor.

 Commenting on Pal's new role in the agency, Sagar Kapoor said, "Shayondeep (Shayon, as we fondly refer to him) has led the Lowe Delhi office in the past. He has worked on a diverse mix of brands across categories. Both his wisdom and creative talent will definitely take Lowe Lintas South to newer heights. I am excited about our partnership and along with him and the teams, hope to create some stunning work very soon.”

Pal's advertising career began about 24 years ago with a chance stint as a trainee writer at McCann-Erickson, having trained as a journalist after a post-graduate course at the Indian Institute of Mass Communication. In his first stint with Lowe Lintas between 2008 and 2015, he worked on brands such as Micromax, OLX, Hindustan Times, Havells and Maruti-Suzuki. Under his watch, Lowe Lintas has won numerous awards including the coveted Cannes and Effies, among others. Previously, he has also worked with Grey Group on brands like Halonix, Dominos and Greenlam and with Network Advertising as its CCO. He had also founded Amorphous Films where he worked on brands like Quikr, Havells, Gionee and Aegon Life.

Talking about his new role, Pal said, "I am looking forward to an exciting phase in my advertising career. I am thrilled to be part of the team that created stellar work on some of the most iconic brands.”