MUMBAI: Satellite operator SES Asia has roped in Vishal Mathur as senior sales director. Mathur brings with him almost 20 years of experience in the satellite and broadcasting industry in the region.

He will be tasked with implementing the company’s regional sales strategy to support the growth of the company’s fixed data, mobility and video customers, and developing strong customer relationships in the South Asian markets.

Mathur has led the sales and marketing, business development, strategic planning and regulatory approval efforts of broadcasters such as ESPN Star Sports channel and Zee TV, as well as of satellite services provider MEASAT during his career.