MUMBAI: Leo Burnett Asia Pacific CEO and Chairman Jarek Ziebinski announced Saurabh Varma as CEO of South Asia operations for his agency. Varma currently heads Leo Burnett’s India operations as the CEO.

The appointment, effective as of 17 November, will see Varma take responsibility of  Leo Burnett agencies across Mumbai, New Delhi, Bangalore, Chennai, Sri Lanka, Pakistan and Bangladesh.

“South Asia is an important region for Leo Burnett from our global strategy perspective. With Saurabh’s appointment, we want to further enhance connectivity of our operations across these dynamic markets to drive business growth for our clients and the agency” said Ziebinski.

Commenting on his new role, Varma added, “We have incredible operations across Pakistan, Sri Lanka and Bangladesh. I look forward to working with some talented leaders to build new age specialist functions across all markets and create larger futures for our clients.”

Prior to his role current role as Leo Burnett India CEO, Varma was the Asia-Pacific Chief Strategy Officer, where he oversaw all heads of strategy and planning directors in the region.